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Research ArticleRefereed Research

Native species richness of commercial plant vendors in the Midwestern United States

Jack Zinnen and Jeffrey W Matthews
Native Plants Journal, March 2022, 23 (1) 4-15; DOI: https://doi.org/10.3368/npj.23.1.4
Jack Zinnen
University of Illinois at Urbana-Champaign Department of Natural Resources and Environmental Sciences 1102 S Goodwin Avenue Urbana, IL 61801
Roles: Doctoral Candidate
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  • For correspondence: jzinnen2{at}illinois.edu
Jeffrey W Matthews
University of Illinois at Urbana-Champaign Department of Natural Resources and Environmental Sciences 1102 S Goodwin Avenue Urbana, IL 61801
Roles: Associate Professor
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  • For correspondence: jmatthew{at}illinois.edu
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Abstract

Native plants have substantial horticultural and ecological value, which has created a market for plant vendors to sell native plant materials. Availability of native plant species within the commercial plant trade, however, and the plant diversity available at different vendor types, are not well understood. In this study, we characterized the commercial species pool, which is the set of species available through commercial vendors, in the Midwestern USA. We recorded native, non-cultivar species presence and materials available for sale from 557 plant vendors across 7 states in the Midwest. Vendors included native plant nurseries as well as conventional vendors, such as general nurseries/garden centers and tree farms that sell to the public. We compared species richness among types of plant vendors, determined the number and frequency of commercially available species, and characterized the type of materials that vendors sold (for example, potted plants or seed). We found that 44% of the possible regional native species pool was available for purchase from vendors, which is a greater representation of the species pool than has been found in other regions. Significant differences in species diversity occur among vendor types; compared to conventional vendors, native plant nurseries sold more species and a larger variety of materials for each species. Most commercially available species were rarely offered for sale in native nurseries, and commonly offered species were few in number and were often charismatic wildflower or shade tree species. Specialized native nurseries are important reservoirs of native plant diversity, particularly because they hold a majority of the rare species in the commercial pool. Nonetheless, a majority of species in the commercial pool were offered for sale by the set of conventional vendors. This study is a detailed characterization of a commercial species pool, and it highlights the biodiversity value and complementarity of types of commercial vendors.

KEY WORDS
  • biodiversity
  • ecological restoration
  • native plant materials
  • native plant nursery
  • nursery inventory
  • restoration species pool
NOMENCLATURE
  • USDA NRCS (2020)
Lobelia cardinalis L. (cardinal flower [Campanulaceae]) in a native plant nursery. Photo by Susan Booker, Pizzo Native Plant Nursery

Lobelia cardinalis L. (cardinal flower [Campanulaceae]) in a native plant nursery. Photo by Susan Booker, Pizzo Native Plant Nursery

Native plants, which are available for purchase from plant vendors, have multiple end uses. Cultivating native plant species has been recognized as one method to improve biodiversity and ecosystem services in human-dominated landscapes (for example, Goddard and others 2010). Gardeners and clients in the horticultural industry are increasingly requesting native plant materials because of their ecological benefits and perceived low maintenance (for example, Brzuszek and Harkness 2009). Moreover, native plants are commonly the focus for conducting and assessing ecological restorations (Brudvig 2011). Such end uses and benefits have stimulated a growing demand for native plant materials and a market niche for native plants (Brzuszek and Harkness 2009; Coombs and others 2020).

To meet the demand for native plants, a wide array of plant vendors is available, with a variety of business models, species compositions, and market foci. Vendors targeting a broader market for general gardening or landscaping can also hold a substantial amount of native species diversity, both in unaltered form and as selected or hybridized plant material (Coombs and others 2020). These vendors, described in this article as “conventional,” are oriented toward functional and aesthetic plant material sales, in contrast to native plant nurseries, which sell materials to natural area managers or restoration practitioners who emphasize biodiversity and historical ecological communities. Multiple types of plant vendors can thus provide native plants for multiple end uses.

The native species available from plant vendors form a “commercial native species pool,” or put simply, the group of native species found in the commercial trade. Here, we use the term commercial native species pool (hereafter, commercial pool) as a conceptual extension of the “restoration species pool” concept from Ladouceur and others (2018), which described the restoration species pool as the species available from restoration seed suppliers. In this study, we define the commercial pool more broadly as the suite of non-cultivar native species sold by any public or private enterprise for a variety of end uses, in any material form. For example, the commercial pool could supply seed to ecological restoration and biodiversity conservation projects, potted plants for local gardens or urban landscapes, or materials used for functional (for example, erosion control) and economic (for example, forestry, livestock grazing) end uses (Hancock and others 2020). A commercial species pool could also include plant species of non-native origin, but we restrict our study to native species.

A small number of studies have reported on the native plant diversity found in commercial pools. For instance, White and others (2018) characterized the species diversity of native plant nurseries in the continental US, finding that 26% of plants native to the area were commercially available. Similar studies have been conducted for native plant nurseries in Europe (Ladouceur and others 2018), Mexico (Ramírez-Soto and others 2018), and Brazil (Vidal and others 2020). There have also been recent studies of conventional plant vendors. For example, Cavender-Bares and others (2020) identified a “horticultural species pool” by surveying retail garden centers in Minnesota (USA). Similarly, Coombs and others (2020) studied large wholesale nurseries in the northeastern US and found they sold nearly 400 species native to the region.

These previous studies also highlight commercial dominance and rarity among available species. Specifically, many native species are rare in cultivation, whereas a few species can be commercially ubiquitous. For example, Ramírez-Soto and others (2018) studied nurseries that supplied reforestation efforts in Veracruz, Mexico, a region that has more than 1000 native tree species. And yet, only 5 Pinus species constituted two-thirds of nursery stock. Similarly, nearly 80% of species were considered as rare in Brazilian native nurseries, whereas 2% were common (Vidal and others 2020).

Despite the economic and biodiversity implications of the commercial native plant trade, the number of detailed studies is small. The Midwestern US represents a suitable case study to learn more about native plant species in the commercial trade. The Midwest is dominated by human land uses (Sanderson and others 2002), which increases the conservation implications of a diverse commercial species pool. The region also has a large native plant nursery infrastructure that has been enhanced by a long history of ecological restoration, in particular, nurseries that provision seed for tallgrass prairie restorations (Gibson-Roy 2018; White and others 2018).

We conducted a regional study of commercial plant vendors to characterize the biodiversity and patterns of species frequency in the commercial pool. Our specific objectives were to 1) determine the number and frequency of native plant species that form the commercial pool in the Midwest; 2) compare native plant species diversity among types of vendors; and 3) characterize the material forms in which species are available in the commercial pool.

METHODS

Study Region and Species Pool

Our study was conducted in the Midwestern US, closely overlapping with the “Corn Belt” in 7 states: Illinois, Indiana, Iowa, Michigan, Missouri, Minnesota, and Wisconsin. We compiled a potential commercial pool of native vascular plant species by combining state vascular floras, primarily from the Universal Floristic Quality Assessment (FQA) Database (Freyman and others 2016). We used a regional approach to designate native status. Specifically, a species was included in the potential commercial pool if it was designated as native on at least one of the 7 state lists. Species that were not native to any of the 7 study states were not included in the potential commercial pool, and they were not considered in this analysis. The potential native pool included 2919 species. Taxonomy was standardized using the USDA Plants database (USDA NRCS 2020).

Nursery Data Compilation

We created a database totaling 557 plant vendors throughout the Midwest (Figure 1) by screening a listing of 2880 nurseries, landscapers, and garden centers for native plants. The listing was compiled from NurseryTrees.com (https://www.nurserytrees.com/) and supplemented by searching the University of Minnesota Plant Information Online database (University of Minnesota 2020; https://plantinfo.umn.edu/search/nurseries). We collected data from any screened vendor that sold living plant material of at least one native species and that had a species list (that is, catalog or inventory) which was either publicly posted (n = 519) or shared with the authors (n = 38, see below). Examples of suitable study locations included wholesale and retail nurseries and garden centers, tree farms, native nurseries, niche retailers (for example, agroforestry farms, bareroot stock distributors), online seed vendors, and landscaping operations. Consequently, these vendors vary from backyard hobbyist businesses to large-scale, industrial facilities with a wide geographic range of operation.

Locations of the 557 sampled vendors in the Midwestern United States.
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Figure 1.

Locations of the 557 sampled vendors in the Midwestern United States.

After our initial screening of the 2880 vendors, we contacted a subset (n = 568) of the remaining potential vendors that did not have species lists online. These vendors were contacted by phone (n = 174) or email (n = 394). Out of 210 responding vendors (a response rate of 37%), only 38 vendors provided detailed species lists that were used in the database (6.6% of all contacted vendors). Most responders (71%) specified that they did not keep detailed species and (or) cultivar records because it was infeasible or cumbersome.

For each recorded study location, we used a subjective classification scheme a posteriori to classify its vendor type. The 3 primary types were general nurseries/garden centers, tree farms, and native nurseries, as well as a fourth type “other,” for example, heirloom garden seed vendors, specialty mail order vendors, and agroforestry nurseries (Table 1). Although there were cases for which a vendor might have fit in multiple categories, we designated each vendor as a single type based on its primary business model so that we could treat vendors as independent samples. General nurseries/garden centers were so named because these vendors sell plant materials to the general public and do not specialize in any plant group or native plant diversity. We differentiated between native nurseries and “conventional vendors.” Conventional vendors were the combination of 3 vendor types: general nurseries/garden centers, tree farms, and others. We considered these types conventional because, in contrast to native plant nurseries, they do not specialize in native plant diversity and are often geared toward horticultural end uses (Table 1).

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TABLE 1

Descriptions of the 4 vendor classifications used in the analysis. See Table 2 for the number of each vendor type in the data set.

Species Compilation and Recording

We recorded the unaltered (non-cultivar) native species sold by each vendor. Only the species level was considered. We did not record hybrids, but we did record naturally occurring varieties and subspecies (such as Phlox pilosa ssp. ozarkana (Wherry) Wherry [Ozark phlox; Polemoniaceae]) as their parental taxa. Cultivars of species within our native pool (hereafter, “nativars”) were not recorded because 1) they represent an extremely limited genetic base, which can be dubious in taxonomic origin (for example, Zaya and others 2017); 2) evidence is conflicting regarding the biodiversity value of nativars compared to unaltered plant materials (for example, White 2016; Baisden and others 2018; Baker and others 2020), so treating nativars as strictly native species could misleadingly inflate biodiversity value of many vendors; and 3) recording nativars is impractical given their ubiquity in conventional locations (see Coombs and others 2020). For herbaceous and shrub species, we also recorded specified material types into at least one a priori category: potted plant, growing trays (plugs), bareroot, seed of an individual species, or seed within a multispecies seed mix. All data were collected February through August 2020.

Diversity Metrics, Species Comparisons, and Material Analysis

We determined species richness for each nursery. We compared log-transformed species richness among vendor types using a Kruskal-Wallis test due to a lack of normality and unequal variance in the data. To determine differences between the vendor types, we used a post hoc Dunn test with Bonferroni P value adjustment. We constructed sample-based species accumulation curves across all vendors, as well as for our 4 vendor classifications (general nursery/garden center, tree farm, native nursery, other). Species accumulation curves plot the expected number of unique species that will be encountered from the number of sampled sites (in this case, plant vendors). The curves were constructed by randomly subsampling vendors, then averaging the number of encountered species from 100 permutations of the data. We compared material availability between the vendors by determining the mean number of material types per sold species; we used a Kruskal-Wallis test to assess differences among the 4 vendor types, followed by a post hoc Dunn test with Bonferroni P value adjustment.

We assessed species frequency across all vendors. First, we used species frequency distributions to visualize the commercial pool. These distributions can be used to reflect species dominance, rarity, and evenness. To investigate rarity within the commercial pool, we classified species found in fewer than 28 vendors (5% of vendors) as “rare.” Species found only in a single vendor were considered “singletons.” We determined the proportion of rare species that could be found in both native and conventional vendors, or alternatively, the proportions that were exclusive to native nurseries or conventional vendors. For singleton species, we assessed the proportion of species exclusive to native nurseries or conventional vendors. To assess species’ relative frequency as different materials, we also calculated the mean number of materials available for each observed species.

RESULTS

Our database comprised 25,748 records of native plant species sold across 7 states. Of the 2919 species native to the study region, 1277 (43.7%) belonged to the commercial pool, whereas 1642 (56.3%) were completely absent (Figure 2). Available species were primarily found in native nurseries; 95% of the available native species were found at least once in a native nursery. Still, the majority (65.7%) of available species were found in conventional vendors, meaning the three types of vendors that did not specialize in selling native plant materials.

Treemap of the native species pool in the Midwestern US and the subsets of species in the commercial pool, with species’ exclusivity in native nurseries or conventional vendors. The total box represents the pool of species that could be considered native to the 7 study states. The gray box represents the portion of species that were not present as any material across sampled vendors. Blue boxes represent the portion of species commercially available; subsets of this box reflect the portion of species found only in native nurseries (“NN exclusive”) or found only in conventional vendors (“Conv. excl.”). The “Nonexclusive” category represents species that were found in both conventional vendors and native nurseries. This figure was created by using the treemap package in R (Tennekes 2017).
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Figure 2.

Treemap of the native species pool in the Midwestern US and the subsets of species in the commercial pool, with species’ exclusivity in native nurseries or conventional vendors. The total box represents the pool of species that could be considered native to the 7 study states. The gray box represents the portion of species that were not present as any material across sampled vendors. Blue boxes represent the portion of species commercially available; subsets of this box reflect the portion of species found only in native nurseries (“NN exclusive”) or found only in conventional vendors (“Conv. excl.”). The “Nonexclusive” category represents species that were found in both conventional vendors and native nurseries. This figure was created by using the treemap package in R (Tennekes 2017).

General nurseries/garden centers, followed by tree farms, were the most frequently sampled vendor type (Table 2). We found a significant difference in log-transformed species richness among vendor types (Kruskal-Wallis χ2 = 160.8, P <0.001). Native nurseries had significantly greater richness than any other vendor type (P <0.001 in Dunn test; Figure 3) and were consistently the most species-rich vendors in the Midwest. In fact, 9 of the 10 most species-rich nurseries in the Midwest were native plant nurseries, whereas one vendor was a specialized online seed vendor we classified as “other”; richness in these nurseries ranged from 311 to 650. Native nurseries accumulated species rapidly across observations (Figure 4). “Other” vendors were commonly species poor, though there were some unusually rich seed vendors skewing richness for that type (Table 2), which caused the “other” accumulation curve to be intermediate relative to native nurseries and general nurseries/garden centers (Figure 4). Tree farms were also commonly species poor and consistently less diverse than general nurseries/garden centers (Table 2; Figures 3 and 4). Nonetheless, tree farm and “other” vendors did not have significantly different transformed species richness (P = 1.0; Figure 3).

Violin plots of species richness across 4 vendor types. Species richness data are displayed on a logarithmic scale, allowing for improved data visualization and comparisons among vendor types. Each point represents a vendor (a raw data point), and the bars represent group means. Bands (box-like objects centered around mean) represent mean inference; blue density curves (“beans”) reflect data distribution. Lowercase letters represent significant (P
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Figure 3.

Violin plots of species richness across 4 vendor types. Species richness data are displayed on a logarithmic scale, allowing for improved data visualization and comparisons among vendor types. Each point represents a vendor (a raw data point), and the bars represent group means. Bands (box-like objects centered around mean) represent mean inference; blue density curves (“beans”) reflect data distribution. Lowercase letters represent significant (P <0.05) post hoc differences between groups using Bonferroni P value adjustment. Each data point represents one of the following vendor types: native nursery (n = 66); general nursery/garden center (n = 282); tree farm (n = 130); and other (n = 79).

Species accumulation curves (SACs) for sampled vendors. SACs were created by subsampling sites (vendors) without replacement 100 times and averaging the number of unique species encountered per selection. SACs are reported for the 4 vendor types, as well as the total SAC across all 557 vendors.
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Figure 4.

Species accumulation curves (SACs) for sampled vendors. SACs were created by subsampling sites (vendors) without replacement 100 times and averaging the number of unique species encountered per selection. SACs are reported for the 4 vendor types, as well as the total SAC across all 557 vendors.

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TABLE 2

Summary statistics of untransformed species richness among the nursery types.

Most commercially available species were infrequent, being rarely found among vendors. A plot of species frequency distribution revealed a strong right skew, with approximately 79% of species found in fewer than 5% of the sampled vendors (Figure 5). Nearly 20% of available species were found only once in our survey.

Histogram of species frequency among vendors, demonstrating the commercial rarity of most plant species native to the Midwest. Values to the left of the dotted blue line indicate rare species (n = 1006), which were found in fewer than 5% of sampled vendors.
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Figure 5.

Histogram of species frequency among vendors, demonstrating the commercial rarity of most plant species native to the Midwest. Values to the left of the dotted blue line indicate rare species (n = 1006), which were found in fewer than 5% of sampled vendors.

In contrast, a small subset of the species from the pool were commonly found (>25% of vendors; Table 3). The most frequently encountered species in cultivation were plants that have aesthetic qualities as unaltered materials that are native to a wide area in the study region (Table 3). Examples include the showy herbaceous species Asclepias tuberosa L. (butterfly weed; Asclepiadaceae), Baptisia australis (L.) R. Br. (blue wild indigo; Fabaceae), and Sporobolus heterolepis (A. Gray) A. Gray (prairie dropseed; Poaceae), or shade trees such as Pinus strobus L. (Eastern white pine; Pinaceae), Quercus rubra L. (Northern red oak; Fagaceae), and Betula nigra L. (river birch; Betulaceae). Some of these common species (for example, Echinacea purpurea (L.) Moench [Eastern purple coneflower; Asteraceae], Schizachyrium scoparium (Michx.) Nash [little bluestem; Poaceae]) were even more frequent as nativars (authors’ personal observations).

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TABLE 3

Counts of most common native species found in the commercial pool in the Midwestern US, based on presence of any type of material sold by a vendor. These species, with exception of Schizachyrium scoparium, are at the top 1% of commercial frequency.

Asclepias tuberosa L. (butterfly weed; also known as butterfly milkweed [Asclepiadaceae]) seed production at a native plant nursery. Photo by Esther Durnwald, Michigan Wildflower Farm

Asclepias tuberosa L. (butterfly weed; also known as butterfly milkweed [Asclepiadaceae]) seed production at a native plant nursery. Photo by Esther Durnwald, Michigan Wildflower Farm

Native nurseries were associated with infrequent species, meaning those rare in the commercial trade. For example, the proportion of species exclusive to native nurseries was 34.3% across the total commercial pool, but for rare species, it increased to 43.6%. A substantial majority (83.7%) of vendor singletons were found in native nurseries rather than in conventional vendors. Because more than 200 singleton species were found in native nurseries, the exclusivity of many species to native nurseries found in the previous analyses (Figure 2) was influenced by singleton species.

For the material analyses, we collected 22,329 material records for 1095 herbaceous and shrub species across 341 vendors (Table 4). Potted plants were the most frequently encountered type of material, followed by plugs/growing trays, seeds, multi-species seed mixtures, and lastly bareroots. Native nurseries sold the greatest variety of material types (Table 4); in contrast, general nurseries/garden centers and tree farms primarily sold potted plants. Vendors in the “other” category mostly sold seeds of individual species, seed mixtures, and bareroots (Table 4). On average, most species were sold as only 1 to 2 types of materials per available vendor (Figure 6A). Species sold as more materials per vendor were generally prairie species associated with native nurseries (data not shown). We found significant differences among vendor types in number of material types sold per sold species (Kruskal-Wallis χ2=83.0, P <0.001); post hoc tests indicated that native nurseries sold a greater number of materials per available species than the other 3 vendor types (Figure 6B). Meanwhile, 264 species (24.1% of total) were found as only one material type. For species available as only one material, potted plants and seeds were the most frequent materials, with each accounting for 105 of 264 (39.8%) species.

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TABLE 4

An overview of recorded plant material types. Material data are presented for 1095 herbaceous and shrub species for 341 vendors, across vendor types (NN = native nursery; GN/GC = general nursery/garden center; TF = tree farm).

Mean number of material types, averaged across species, sold by plant vendors. A) Histogram of the mean number of material types per species, averaged across vendors, demonstrating that each species in the commercial pool was generally found as 1 to 2 material types per vendor. B) Violin plots comparing the 4 vendor types’ mean number of observed material types sold per species. Each point represents a vendor (a raw data point), and the bars represent group means. Bands (box-like objects centered around mean) represent mean inference; blue density curves (“beans”) reflect data distribution. Lowercase letters represent significant (P
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Figure 6.

Mean number of material types, averaged across species, sold by plant vendors. A) Histogram of the mean number of material types per species, averaged across vendors, demonstrating that each species in the commercial pool was generally found as 1 to 2 material types per vendor. B) Violin plots comparing the 4 vendor types’ mean number of observed material types sold per species. Each point represents a vendor (a raw data point), and the bars represent group means. Bands (box-like objects centered around mean) represent mean inference; blue density curves (“beans”) reflect data distribution. Lowercase letters represent significant (P <0.05) post hoc differences between groups using Bonferroni P value adjustment.

DISCUSSION

The Commercial Species Pool: An Overview

Because approximately 44% of all species native to the region can be purchased from vendors, the Midwest has a uniquely diverse commercial pool of available species when compared to the few studies similar to this one. For example, our figure was higher than species available in European grasslands, for which 39% of target species were available (Ladouceur and others 2018). Vidal and others (2020) found 561 native species in the native nurseries of southeastern Brazil, representing nearly 40% of the species recommended for use in restoration in the Atlantic Forests and Cerrado. Our percentage of commercially available species in the Midwest is comparable to that of White and others (2018). These authors found that nearly 74% of tallgrass prairie species native to the Midwest were commercially available, whereas 26% of vascular plant species are sold throughout the US. Given our broader species pool focus with respect to the Midwest, we note our proportion is intermediate to those found by White and others (2018).

These previous studies investigating native plant species in the commercial trade focused more narrowly on native plant nurseries. Our broader focus on the commercial rather than the restoration pool recognizes the diverse end uses of native plant materials. In our data set, however, the commercial pool and the “restoration species pool” from native nurseries would have been similar in composition because 95% of available species were found in native nurseries.

Vendor Differences and Their Conservation Value

Our vendor classifications highlighted clear differences in species richness among the different types, notably between native and conventional vendors. For example, tree farms, which are inherently limited in scope, were species poor, generally selling fewer than 20, and commonly fewer than 15, native species. Our “other” category was infrequently encountered and generally species poor, probably because this category encompassed specialty growers and niche product sales. General nurseries/garden centers are frequent vendors and vary considerably in diversity.

Perhaps the most important implication of our findings was the conservation value of native nurseries. Despite being the most infrequently sampled vendor type, native plant nurseries were disproportionately diverse, offering more than 40% of the species native to the Midwest and approximately 95% of those found in the commercial pool. Native nurseries had a sizable pool of unique species not found elsewhere in the commercial pool, which was mostly driven by vendor singletons (Figure 2). Together, these factors suggest that native nurseries are important regional repositories (ex situ banks) of species and genetic diversity (Haase and Davis 2017).

Despite the richness and unique composition of native nurseries, the biodiversity value of conventional vendor types should not be disregarded. First, 66% of species in the commercial pool can be purchased from conventional vendors (Figure 2), including the majority of rare species. Second, even if conventional vendors typically sell common species, these species may have high biodiversity value. For example, some of the most encountered species across the data set were native shade trees, which function as important food sources and habitat matrix species in human-dominated landscapes (Burghardt and others 2010; Narango and others 2017). Third, the sheer frequency of conventional vendors increases their conservation value. This frequency of conventional vendors can facilitate the spread of native plant diversity to urban and suburban landscapes. For example, Cavender-Bares and others (2020) found that the plant composition of Minnesotan household yards closely matched what was commercially available in conventional vendors. Finally, we acknowledge that our sampling methods could have undervalued the species richness of conventional plant vendors because we did not record nativars. Future research could expand our methodology to include nativars, as well as compare nativar versus unaltered richness among vendors (see Coombs and others 2020). Nativars can have similar or improved biodiversity value compared to their non-cultivar forms (for example, Baker and others 2020); nativars can also be suitable materials when used in gardening contexts (Kramer and others 2019). However, the question of the biodiversity value of nativars is likely dependent on the degree of change from the non-cultivar form and the responding variable in question (see White 2016; Baisden and others 2018). Nativars represent a “black box” of ecological effects and should be researched more, since existing research is scarce and emphasizes insect visitation, and because nativar biomass and coverage in human landscapes is clearly large given their commercial popularity.

The aforementioned differences in vendors’ species diversity, frequency in the landscape, end uses, and targeted end users could lead to complementarity of vendor function with respect to diffusing biodiversity on the landscape (Figure 7). In other words, the vendor types (namely, conventional versus native nurseries), because of their differential composition, locations, and target markets, could lead to spatially and ecologically distinct benefits and ecosystem services.

Plant vendor types are complementary in providing native plants for different contexts. Circles represent vendors, and circle size represents the species diversity of that vendor. The pool of native and conventional vendors each have a variety of materials. Conventional vendors tend to emphasize potted plants, whereas materials are more evenly spread in native plant nurseries as seed mixtures, individual species’ seed, potted plants, and plugs. Arrows represent the relative volume of sales to the types of end uses; native nurseries are likely to provision the bulk of materials destined for use in semi-natural and lightly managed landscapes, whereas conventional vendors emphasize human-dominated landscapes. Native and conventional vendors can also potentially exchange plant materials. Figure created using BioRender.
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Figure 7.

Plant vendor types are complementary in providing native plants for different contexts. Circles represent vendors, and circle size represents the species diversity of that vendor. The pool of native and conventional vendors each have a variety of materials. Conventional vendors tend to emphasize potted plants, whereas materials are more evenly spread in native plant nurseries as seed mixtures, individual species’ seed, potted plants, and plugs. Arrows represent the relative volume of sales to the types of end uses; native nurseries are likely to provision the bulk of materials destined for use in semi-natural and lightly managed landscapes, whereas conventional vendors emphasize human-dominated landscapes. Native and conventional vendors can also potentially exchange plant materials. Figure created using BioRender.

Species-Level Patterns: Commercial Dominance and Rarity

In natural communities, a well-recognized ecological pattern (sometimes referred to as a “law” of ecology; McGill and others 2007) is that rare species are common, and common species are few. Our investigation of vendors extends this finding to the commercial trade as well. Despite the high total diversity of species, we found that the vast majority of native species are either unavailable or not widely available, matching others’ findings about native species rarity in the commercial trade (Ladouceur and others 2018; White and others 2018; Vidal and others 2020).

Multiple and non-mutually exclusive explanations account for why so many species are rare in the commercial pool. Obviously, some species should not be expected to belong to the commercial pool in any capacity because of their unfavorable attributes in human or natural landscapes, such as weedy or nuisance species such as Amaranthus tuberculatus (Moq.) Sauer (roughfruit amaranth; Amaranthaceae) or Toxicodendron radicans (L.) Kuntze (eastern poison ivy; Anacardiaceae). However, what might explain the absent or rare status for the many species that are not problematic? Some species may simply be bland or unattractive in appearance, respond poorly to cultivation, or be obscure to growers and (or) customers compared to more popular options. For example, Liatris cylindracea Michx. (Ontario blazing star; Asteraceae) highlights these aforementioned characteristics when compared to its showier and commercially popular congeners, L. pycnostachya Michx. (prairie blazing star) and L. spicata (L.) Willd. (dense blazing star). Furthermore, many ecologically specialized species (such as native orchids or bog species) are unlikely to find widespread commercial use given their intolerance of cultivated conditions, even if they are aesthetically pleasing to consumers. In ecological restoration, some species will be favored over others because of their reliable supply, lower prices, and robust growth compared to underutilized species (Dunne and Dunne 2003; Broadhurst and others 2016). Consequently, we suggest that commercial rarity results from a combination of social, economic, and ecological causes.

In contrast, we found a select group of “dominant” species, which were found across a gamut of vendors (Table 3). These species are likely the most dominant because they are found in conventional vendors, and likewise, they clearly benefit from a demand from general consumers. For example, this demand could be attributable to these species’ natural aesthetics, ease of cultivation, and in the case of many trees, functional value (for example, Quercus rubra L. [Fagaceae] as a generic shade tree). If we had recorded nativars, we speculate that some occasional species within our data set (such as Acer rubrum L. [red maple; Aceraceae] and Thuja occidentalis L. [arborvitae; Cupressaceae]) would appear common along with the species listed in Table 3. Furthermore, there were rare species within our data set (for example, Hydrangea arborescens L. [wild hydrangea; Hydrangeaceae] and Phlox paniculata L. [fall phlox; Polemoniaceae]) that were far more common as nativars and (or) unspecified hybrids. These examples highlight additional possible approaches to recording species in commercial pools and reinforce the potential value of research on nativars, discussed above (see also Coombs and others 2020). Nonetheless, even if we had included nativars in the study, it is clear that relatively few species from the total pool achieve commonness in the commercial trade.

Materials

Generally, our findings on material types reinforced those about vendor differences and species rarity. Our study highlighted “material rarity” in the commercial trade. Most species could be expected to be found as about one material per vendor, and many species within the commercial pool are found as only a single type of material.

Our examination of native plant materials also highlighted the differences among vendor types. Native nurseries sold a more diverse array of materials for each species compared to conventional vendors, while general nurseries/garden centers and tree farms primarily sold potted plants (Figure 6B; Table 4). Perhaps this finding was because native plant nurseries target customers interested in native specimen plants and gardening (who might purchase potted plants, plugs, and bareroots), as well as practitioners conducting ecological restoration (who might purchase seed and seed mixes). We suggest that recording sold materials is useful information for characterizing the commercial species pool.

CONCLUSION

We conducted a regional study of the commercial pool of native plants, revealing differences in species diversity among types of vendors and relative commercial presence of available species. We encourage a greater recognition of the biodiversity effects and value of plant vendors: Native nurseries could be thought of as banks with a wealth of native plant diversity, whereas conventional vendors can provide accessible native materials to the general public. Given the importance of vendors for propagating and spreading native plant diversity, we suggest that more regional and national studies of commercial or restoration species pools are warranted.

ACKNOWLEDGMENTS

We thank the staff of the vendors who provided information and (or) species lists to conduct the study. Piper Siblik assisted with data collection and preparation. Michael Gillie (NurseryTrees.com LLC) provided access to the nursery listings. Special thanks to Darius Summerville and Dena Strong for assistance in database construction and optimization. Comments from two anonymous reviewers improved the previous version of the manuscript. Photographs of native plants were kindly provided by Susan Booker (Pizzo Native Plant Nursery) and Esther Durnwald (Michigan Wildflower Farm).

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Native Plants Journal: 23 (1)
Native Plants Journal
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20 Mar 2022
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Native species richness of commercial plant vendors in the Midwestern United States
Jack Zinnen, Jeffrey W Matthews
Native Plants Journal Mar 2022, 23 (1) 4-15; DOI: 10.3368/npj.23.1.4

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Native species richness of commercial plant vendors in the Midwestern United States
Jack Zinnen, Jeffrey W Matthews
Native Plants Journal Mar 2022, 23 (1) 4-15; DOI: 10.3368/npj.23.1.4
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  • biodiversity
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  • restoration species pool
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